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The hardware acceleration might offer some advantage if you run an older computer setup, but than it might be wiser to invest in a computer setup. Funny enough the UAD versions usually cost 2 - 3 times of what the native plugins sell for. There are also quite a few (third-party) plugins that are available simultaneously for UAD and as native versions. It's quite obvious that UAD could develop their plugins in a way that would make them run natively on any generic computer CPU. The above is my guess, it should not affect other people's perception of UA. Although essentially repeating everything other companies have done, they will work.Īvid is no longer a technology-focused company, they expect to be profitable (this is a characteristic of a listed company) It is also easy to switch to for artists who have used PT for many years.Īll in all, UA’s business plan is greater and more insightful.
#Uad plugins pro#
Once LUNA is truly complete and open to the interface, it will easily replace Pro Tools because it has a much more user-friendly interface and draws on the many advantages of Pro Tools. UA has no plans to launch UAD-3, perhaps it is they are considering LUNA's exclusive UAD native product. Lexicon/NEVE/API and other brands will not take pity. The more sales they lose, the worse their financial status will be. In fact, paying brand taxes is one of Universal Audio’s biggest expenses.
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In addition, it seems that API VISION for LUNA EXTENSION is also based on Native. Maybe I've misunderstood, or maybe the people I spoke to weren't completely in the loop, but it sounds like we're being taken advantage of a little bit and I want to know that Universal Audio would have a good night reason for doing what they've been doing.Īfter LUNA was released, there were very few plugins running in Native. I figured now is a better time than ever because of the state of the hardware market, chip costs, and chip availability. I've contacted them again (several times), and it sounds like the general consensus is that they're going to drag their feet until enough customers demand the option of using the hardware they already own to run the plugins they buy. Ironically, consumer available CPUs have advanced at an even faster rate since then, as have the states of many notable competing products. I never forgot this conversation and I assumed they'd eventually drop the requirement for a piece of UAD hardware to run their plugins, but it never happened. Meaning, the emulation is absolutely 100% identical, and it had simply become a matter of what hardware was assigned the "work". Although the work offload is still a big plus, it was possible for everything in their library to run well natively on a high end CPU (presently at that time). Long story short, they talked about how they (much like every company other than UA that sells analog emulations) have technology that makes it so the DSP accelerators are no longer absolutely required for their plugins to work. (This was right after the big "Ryzen boom" where ThreadRipper was starting to make waves for both AMD and Intel, and a lot of computationally expensive things were becoming a financial possibility for home users.)
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Some time ago, I had a chance to speak to some employees at a sort of trade show and we talked about the required "DSP accelerators" that UA has been known for essentially since their founding, and the conversation turned to recent consumer technological advancements. We're in the middle of a historic chip shortage, which means for some, UA products are literally no longer an option.
![uad plugins uad plugins](https://i.redd.it/rq7yjl207f451.jpg)
PSA: Universal Audio has had excellent, native, DSP emulation working in house for over 3 years now, and they're simply not releasing it because it'll hurt hardware sales. I personally would love to try these plugins and test them intensively I just found this on Reddit and thought maybe it’s interesting for some people here: